Fredericia Musicalteater and AHA Creations, in collaboration with Chief1 and the Danish “We Love” phenomenon, present a new original musical experience: WHAT IS LOVE – a We Love the 90’s musical.
On September 20, 2025, the year’s biggest 90’s party will come to Fredericia Musicalteater in the form of a new original musical, which pays tribute t o the biggest hits from the 90’s – the sound that defined a decade.
“Pump up the Jam”, “Sing Hallelujah” and “What is Love” – the sound of the 90’s is bigger than ever before, and now nostalgic, party-loving, 90’s fans can get the ultimate total experience when WHAT IS LOVE moves to Fredericia Musicalteater.
As the first of its kind, the musical delves into the 90’s music industry and tells the story of a time when young people started a music revolution and left their mark on the future.
The performance will be a spectacular celebration of the biggest hits of the 90s and an opportunity to relive the golden age of music – with love for music and each other at the centre.
More than a musical
Audiences should prepare for a unique musical experience where the boundaries between stage and audience merge.
In WHAT IS LOVE, the theatre is turned upside down – literally. The audience is invited right up close to the action, seated around the centred stage, as if they were at an intimate and stadium concert at the same time. Screens and lights surround the room and transmit the performance live, allowing the audience to experience the actors’ smallest movements and emotions in intense close-ups and varied visual expressions. This immersive experience creates a unique closeness that brings every emotion in the play for the audience – both in the most intimate moments and at the most epic party.
