AHA Creations and Fredericia Musical Theatre enter a new strategic collaboration with the aim of producing top-level musicals with a strong financial foundation.
Fredericia Musical Theatre announces a strategic collaboration with production company, AHA Creations, which aims to create unique musical experiences in Fredericia. Together, they intend to build and develop a world-class musical ecosystem, building upon the theatre’s successful musical heritage.
AHA Creations, an Endeavour company, is a modern production company at the forefront of innovative, story-led musicals on the international stage.
Setting the scene for world class musicals
The Theatre Director at Fredericia Musical Theatre, Thomas Bay, and Artistic Director, Martin Palme Skriver at AHA Creations both see the collaboration as a decisive step forward:
“The theatre is now ready to take a big step towards becoming one of Denmark’s leading music producers. The theatre is already running well with strong artistic successes, and we are of course sticking to the new line we have laid out for Fredericia Musical Theatre with experimental musicals as well as musicals for children and young people. Through the collaboration with AHA Creations, the Theatre now gets the extra financial safety net it needs to go up a higher gear,” says Thomas Bay.
AHA Creations and Fredericia Musical Theatre will produce one major musical together per season from autumn 2024 and onwards. The musicals will either be completely new musical productions or international productions from Broadway or the West End. All performances will feature a combination of elements that are sure to captivate audiences. These include compelling storytelling, music of the highest quality, impressive scenography and costumes, and the best artists both on and behind the stage.
“We are very happy to enter into this collaboration with Fredericia Musical Theatre and I personally couldn’t imagine any better place to start our journey than in the city where I myself am from and was shaped by. With our experience, joy in telling stories and a strong financial foundation combined with the theatre’s long-standing musical culture and know-how in producing successful musicals, we are convinced that we can create something completely unique in Fredericia,” Martin Palme Skriver concludes.
The worldwide musical phenomenon WICKED becomes the first production
The first musical is the famous Broadway musical, WICKED, in a new and original version, with the great Danish musical talents Johanne Milland and Nanna Rossen in the two leading roles.
WICKED is one of the world’s best-selling musicals of all time. And the Danish audience can look forward to experiencing a new spectacular version of the legendary musical about the witches of Oz. The upcoming production of WICKED can not only be experienced in Fredericia, but also in Copenhagen. Fredericia Musical Theatre has, together with Tivoli, ensured that WICKED will also come to the capital, where Tivoli will be co-producer of the set-up in the Concert Hall.
The performance will first premiere at Fredericia Musical Theater on 18 September 2024, and from 11 October it can be experienced in Tivoli’s Concert Hall in a co-production with Tivoli in Copenhagen.
Building a strong musical ecosystem in Fredericia
To achieve the ambitious goals, Fredericia Musical Theatre and AHA Creations must continue building on the specialised flair within the musical genre, which the Musical Academy and the theater in Fredericia have built up over many years.
The overall ambition is to develop a musical ecosystem, which will ensure a foundation for top-class musicals and in the long term have a significant influence on the development of musical talent in Fredericia.
Find out much more about the musical WICKED and AHA Creations.
