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For the first time ever, the world-renowned group AQUA has given their approval for their music and story to be transformed into an original musical AQUA THE MUSICAL. The show is produced by the Danish production company AHA Creations and will premiere in Copenhagen in 2028.

“Come on Barbie, let’s go party” – the iconic anthem is back. Aqua has brought their energy and unique colorful universe into the lives of millions of people. With hit song after hit delivered, the group has entertained audiences worldwide and defined an entire era of pop music.

Now Denmark’s biggest pop group is ready to take on a new adventure. This time in a completely new setting, with their history and music setting the scene for this grand international musical production.

The production company, AHA Creations, owns the global rights to the title for a minimum of 25 years. From the very beginning of this production, AHA Creations aims to create a musical with a strong international potential. With the title of AQUA THE MUSICAL and a world premiere at The Royal Danish Opera in Copenhagen, AHA Creations has their eyes set on some of the biggest musical theatres in the world, from Broadway to the West End and from Hamburg to Toronto. The interest in AQUA THE MUSICAL has already crossed Danish borders with international stakeholders showing their enthusiasm towards the project.

“Aqua is one of the few Danish groups to have truly secured a place in world music history. With millions of albums sold, top rankings on international charts, and a legacy that still resonates today, they created a playful universe, tailor-made for musical theatre. That is why Aqua provides the perfect foundation for a new and international musical. With AQUA THE MUSICAL, we hold a unique opportunity to launch a Danish-produced musical onto the global stage.” states Martin Palme Skriver, Executive Director of AHA Creations.

AQUA THE MUSICAL is Aqua’s biggest venture yet when it comes to expanding their brand. The group is closely involved in the creative process behind the musical to ensure that their story is portrayed as authentically as possible.

Looking towards the new adventure, Aqua shares:

“We’ve had a wild ride, full of experiences that have never really been told before. Now, we’re incredibly excited to relive them as a musical, together with the rest of the world. We’re certain it will be both fun and moving, and at the same time a reminder of everything we’ve been through and how privileged we’ve been. If AHA Creations and the rest of the team manage to capture even a fraction of what it felt like, we can promise it will be entertaining – and something a little out of the ordinary.”

Watch teaser here.

AQUA THE MUSICAL is developed in cooperation with Fredericia Musicalteater.

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For more information, please contact:
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Facts and more on AQUA THE MUSICAL

World premiere: Copenhagen 2028, The Royal Danish Opera
Director: Thomas Agerholm
Playwrights: Claus Reenberg, Mads Æbeløe og Nikolaj Tarp
Scenography: Benjamin La Cour
Production: AHA Creations

Aqua is re-writing the history of Danish musical theatre

With AHA Creations at the steering wheel, AQUA THE MUSICAL aims to be the first of its kind to export an ambitious and high-quality musical about the world-renowned brand, Aqua.

In 1997, Aqua released their debut album Aquarium, and their single Barbie Girl became a global sensation overnight, hitting number one in 14 countries and ranking top ten in many more. The world embraced both Barbie Girl and the debut album, which sold one million copies in just one week.

Following the success of Aquarium, the group released Aquarius in 2000, featuring hits like Cartoon Heroes and Around the World. In 2001, Aqua disbanded, but their music continued to live across radio and dance floors worldwide. In 2007 they reunited, and in 2011 they released the album Megalomania. Since then, Aqua has played major festivals and toured across the globe.

In 2023, Aqua experienced a worldwide revival when Barbie Girl was featured in the Oscar-winning film Barbie, starring Margot Robbie and Ryan Gosling. A sample version of the track, Barbie World (with Nicki Minaj and Ice Spice), reached top ten in several countries – including the US and the UK and earned two Grammy nominations. Meanwhile, the original recording gained over 47 million Spotify streams in just six months, today surpassing more than 600 million streams.

Today, Aqua still stands as one of Denmark’s most iconic music exports, known for turning ironic pop into a globally recognized phenomenon. Most recently, Aqua wrapped up their Canadian tour, once again proving their lasting relevance on the international music scene.

The concept behind AQUA THE MUSICAL

AHA Creations wants to tell the story of the greatest Danish pop group of all time, produced on a scale that has never before been seen in Danish musical theatre. The production will challenge not only the traditional format of stage-based musical storytelling but also push the boundaries of what is technically possible in a music-dramatic performance, without compromising the essence of the work: the story in itself.

Aqua is reborn in a dramatic musical tale of dreams, ambition, success, and the challenges that come with it, carrying a clear message of believing in yourself and your ideas against all odds. Pop music may not be able to save the world, but it finds a way to have a place in our lives, whether it is the soundtrack to your first kiss, to that night you will never forget, and to the memories that never fade.

Award-winning production team

AHA Creations has put together some of Denmark’s most respected and talented people to bring this project to life. Director, Thomas Agerholm, and scenographer, Benjamin La Cour, are both forces to be reckoned with. When it comes to writing musical theatre history, no one fits the description better than these two creative minds, as proven by their great success within Danish musical productions. Together, they created the hit Disney-musical The Hunchback of Notre Dame (2019), the newlywritten Seebach the Musical (2018) and The Last Ship (2025).

Claus Reenberg, Mads Æbeløe, and Nikolaj Tarp are the playwrights behind AQUA THE MUSICAL. The trio have previously worked together for Fredericia Musical Theater but this marks their most ambitious project to date. Mads Æbeløe also penned the script for Seebach the Musical, which is one of the best-selling productions in Danish theatre history of all time.

About AHA Creations

AHA Creations is a Danish production company dedicated to developing and producing ambitious, world-class musicals that celebrate pop culture. The company aims to become the leading creator of Danish musicals with strong international appeal, delivering spectacular shows inspired by globally recognizable brands and cultural icons.

AHA Creations is behind several notable musical productions, including the critically acclaimed Wicked (2024), which was later sold to Norway, as well as the current and critically acclaimed original production What Is Love (2025).

AHA Creations is led by entrepreneur Anders Østergaard and former actor-singer Martin Palme Skriver. Two figures with strong ties to the unique Danish musical ecosystem, originating from the musical city of Fredericia, home to Denmark’s only state-funded musical theatre education and theatre. From 2014 to 2019, Anders Østergaard served as chairman of the board at Fredericia Teater and has long been a key driving force in the city’s cultural life. Martin Palme Skriver, who leads AHA Creations on a daily basis, is a graduate of The Danish National School of Performing Arts – Musical Academy in Fredericia. He has performed in numerous award-winning and Reumert-winning productions, including High School Musical 2, The Little Mermaid, The Hunchback of Notre Dame, and Seebach the Musical. Martin also brought Denmark to Eurovision in 2016 with the group Lighthouse X with the song “Soldiers of Love”.

Since 2009, Endeavour Invest has been a significant and central partner to Danish football club, FC Fredericia, through Monjasa as primary sponsor of the club.

Following a successful capital increase, Multiple Holding has now acquired a majority stake in FC Fredericia, now holding 60.5% of the club’s share capital. The investment marks a significant milestone in the club’s development as it prepares for its debut season in the best Danish football league, Superliga.

The capital expansion raised a total of DKK 17 million and reflects strong investor confidence in FC Fredericia’s long-term potential. The funding supports FC Fredericia’s continued growth, including infrastructure upgrades, organisational strengthening and sporting ambitions.

“This investment reflects our support and belief in FC Fredericia’s long-term potential and the city’s vibrant future. We are proud to contribute to building a strong foundation for the club – both on the pitch and in the wider community. The club’s positive development underscores our commitment to actively promote community and culture locally,” says Anders Østergaard, Founder & CEO, Endeavour Invest.

The capital increase also enables FC Fredericia to move forward with the planned expansion of Monjasa Park in collaboration with Fredericia Municipality. The stadium’s capacity will increase from 4.000 to 10.000 spectators – thereby meeting the requirements of top-tier football and enhancing the experience for both fans and partners.

The new ownership structure provides FC Fredericia with a stronger financial foundation and a clear direction as the club enters a new chapter in Danish football.

Endeavour Invest shareholder company, Cell to Cure, has introduced a new corporate visual identity to support its continued development and evolving role within advanced cell-based therapies.

A part of shaping future progress

The updated identity includes a sweeping online and offline visual modernisation, including refreshed company logo and colour palette. The changes are interned to create a clearer and more consistent expression of the company’s scientific work, values and ambitions in their field.

The new identity has been rolled out across all digital and physical touchpoints, reinforcing internal alignment and enhancing external visibility. While not a change in strategy, the visual update signals Cell to Cure’s continued commitment to advancing cell-based therapies and taking new steps in shaping the future of biotech innovation.

About Cell to Cure

Founded in 2018, Cell to Curespecialises in the development and manufacturing of allogenic mesenchymal stomal cell therapies derived from adipose tissue. These therapies are being explored for their potential to threat a range of inflammatory and degenerative diseases, including cardiovascular and autoimmune conditions.

With a strong focus on clinical-grade production and scalability, the company aims to bring safe and effective cell therapies closer to the patients.

Looking at the financial results, Endeavour Invest concluded 2024 with a revenue of USD 4.5bn (2023: 4.4bn) and a net result of USD 52m (2023: USD 113m), leading to an improved consolidated Group equity of USD 471m (2023: USD 437m).

Focusing on Monjasa Holding A/S, we continued to see a strong demand for Monjasa’s services throughout the year, confirming the company’s ability to observe and navigate risks and opportunities around them while maintaining a strong focus on the core business.

An important contributor to these financial results was led by Monjasa’s ability to respond positively to whatever challenges the day may bring. This is a true Monjasa strength and made possible by keeping a close eye on our overall cost base throughout the years.

Another factor contributing positively to the 2024 financial performance was the continued investments in Monjasa’s global fleet and logistics and fully integrating these with the marine fuels activities.

Investing in offshore wind logistics

In 2024, we also invested further in offshore wind logistics as CBED took ownership of the two new sister CSOVs, Wind Evolution and Wind Creation, sending the total fleet size up from one to three vessels. With

immediate market demand for both newcomers, CBED’s overall performance ended up exceeding expectations.

Looking ahead, we continue to see a strong demand for CBED’s services with all three vessels on charter contracts for the vast majority of 2025.

Multiple Holding investments

Multiple Holding ApS experienced another year of steady developments in activities spanning across first musical production to extended stem cells treatment research.

As such, AHA Creations successfully premiered its first large-scale musical production, the hit musical Wicked, in Fredericia and Copenhagen during autumn 2024.

Cell2Cure completed treatment of its first planned participants in the Autism I study to show safety of the treatments and indications of clinical effects of its stem cell treatments. At the same time, the company secured its Good Manufacturing Procedure (GMP) license issued by the Danish Medicines Agency and required to produce stem cell treatment products.

The Cell2Cure organisation developed from five to 12 colleagues, significantly strengthening the backbone of the company.

Expectations for 2025

Altogether, we remain confident about the course we have set. Several years of solid performances leave us in a very strong financial position to face future challenges. No matter what, we will continue to evolve our business by observing and navigating the markets and world around us, day by day.

In 2025, we expect a high degree of global trade volatility and a continuous slow-down of recent years’ historically strong shipping markets. However, by keeping this steady course, we expect 2025 to be another positive financial year for the Group with a net result in the range of USD 20-50m.

60 million tickets sold worldwide. The second highest-grossing musical in Broadway history. Performances in over 100 cities worldwide and numerous awards. Several million albums sold of the original Broadway soundtrack and still one of the biggest hits on both Broadway, in the West End and in all other cities where it is performed. WICKED is the musical of records.

In 2024, the musical could be experienced in Frederica, Denmark, when Fredericia Musicalteater in collaboration with AHA Creations, an Endeavour Invest company, was granted the rights to present a new spectacular version of the legendary musical about the witches of Oz. The performance premiered at both Fredericia Musicalteater and Copenhagen’s Tivoli Concert Hall in a co-production with Tivoli.

WICKED nominated for the 2025 Reumert of the Year

Director Thomas Agerholm’s production of WICKED took both the audience and critics by storm, with several media giving it five- and six-star reviews. The Danish Politiken, gave the musical an impressive five stars and wrote: “The musical fully lives up to its name: It’s wickedly good”.

Today, the extraordinarily critically acclaimed musical success WICKED, can boast a Reumert nomination for musical star Nanna Rossen, starring as one of the lead roles as Elphaba, in the category Singer of the Year.

WICKED sold abroad

Shortly after the curtain fell for the last time on the critically acclaimed musical experience WICKED at Fredericia Musical Theatre, the theatre could also reveal that the spectacular musical, produced by Fredericia Musical Theatre and AHA Creations, has been sold to Norway’s largest musical producer Scenekvelder.

Theatre Director of Fredericia Musical Theatre, Thomas Bay, and Artistic Director of AHA Creations, Martin Palme Skriver, jointly say about the sale: “It is a huge step for Fredericia Musical Theatre and for AHA Creations to bring WICKED outside Danish borders as well. We have long had a goal of making musicals that are not only world-class in terms of quality, but musicals that could also delight audiences outside this country, and the sale to Scenekvelder is clear proof that we are on the right track. We are incredibly proud of what we have already achieved together on the major musical productions – and we look forward to continuing this exciting adventure.”

2024 became another positive year for global marine fuels supplier, Monjasa Holding A/S, an Endeavour Invest company. In fact, it was the third-strongest year ever when looking at the financial performance.

The financial year was positively affected by a strong demand in both trading activities and across Monjasa’s own maritime logistics and supply chains. In particular, Monjasa continued to see a steady increase in demand from global customers, which includes the world’s largest shipowning companies benefiting from collaboration across Monjasa’s 16 international offices.

Another important contributor to the 2024 financial performance was the continued investments in Monjasa’s global tanker fleet and fully integrating these into the marine fuels activities. With the purchases of an additional three tankers, Monjasa Hunter, Monjasa Rover and Monjasa Master, the Monjasa fleet concluded the year with a total of 33 owned and chartered vessels deployed worldwide.

Monjasa Group CEO, Anders Østergaard:

“We are satisfied with the achieved results and to record a 4% volume increase despite the overall global trade slow-down. This shows that Monjasa continues to deliver the right quality and that our personal service is in demand by shipowners.

At a time where global trade confrontations and uncertainties are building up, we also take comfort in our stable customer base and diversified business and geographic presence across trading, shipowning activities, technical ship management and offshore logistics. This allows us to keep evolving Monjasa, but we need to keep our eyes wide open and focus on our adaptability and where Monjasa can make a real difference to the maritime industry.”

Supplying a record volume of 6.8 million tonnes

Monjasa concluded 2024 with a 4% increase in total volume which reached a record 6.8m metric tonnes (2023: 6.5m mts) of marine fuels supplied to shipowners and operators worldwide. With a net result of USD 65m (2023: USD 109m) the year concluded within expectations and led to an improved consolidated equity of USD 444m (2023: USD 411m).
The total volume of 6.8m metric tonnes sustains Monjasa’s ranking as the world’s 7^th largest global marine fuels supplier.

Worldwide, Monjasa’s total volume distribution was led by the Americas (35%), the Middle East & Africa (33%) and Asia (24%). 

Future outlook

Expectations for 2025 include a high degree of global trade volatility and a continuous slow-down of recent years’ strong shipping markets. However, several years of solid financial performances leaves Monjasa in a strong industry position to face future challenges. Overall, Monjasa expects 2025 to be another positive financial year with a net result in the range of USD 30-60m.

Highlights from 2022 Annual Report

Total revenue	USD 4.5bn (2023: USD 4.4bn)
Net result	USD 65m (2023: USD 109m)
Consolidated equity	USD 444m (2023: USD 411m)
Equity Ratio	55.6% (2023: 51.7%)
Total number of employees	605 (2023: 630)
Total number of supply operations	15,870 (2023: 13,962)