
Sports
For Endeavour, the ownership of FC Fredericia goes beyond football. It is rooted in a long-standing connection with Fredericia and a belief in supporting activities that contribute to the city and its community.
The relationship with FC Fredericia dates back to 2009, when Monjasa became the club’s main sponsor. Since then, the engagement has gradually developed from sponsorship into ownership and further investment in the club’s sporting, organisational and premises.
In 2025, FC Fredericia reached a historic milestone by securing promotion to Denmark’s Super League for the first time after 24 seasons in the 1st Division. At the same time, Endeavour increased its investment and became majority shareholder with a 61% ownership share.
The investment strengthened the club’s foundation, supporting infrastructure upgrades, organisational development and sporting ambitions. It also enabled plans to expand Monjasa Park in collaboration with Fredericia Municipality.
“Our investments reflect our support and belief in FC Fredericia’s long-term potential and the city’s vibrant future. We are proud to contribute to building a strong foundation for the club – both on the pitch and in the wider community,” says Anders Østergaard, Founder & CEO.

Building for the long term
For Endeavour Invest, the ambition is to support FC Fredericia’s continued development and help create a strong foundation for the years ahead. This means supporting not only the team on the pitch, but also the organisation, facilities and financial foundation surrounding it.
Much has changed since the partnership began in 2009, but the underlying commitment remains the same: a long-term belief in FC Fredericia and in the city the club represents.
Today, Multiple Holding holds a total of 78% ownership of FC Fredericia.
Activities
- Sports investments
- Football club ownership
- Community engagement
Meaningful and
Measurable
Numbers for 2025:
Employees
Different Nationalities
Offices Across Time Zones
$bn
Revenue




